index
Introductory Offer: For a limited time only we are offering a £10 saving on all our perfumes.
Discount automatically applied at checkout.

Alpha

  • Regular price £29.99
Alpha is a fragrance that embodies the strength, confidence, and undeniable presence of your dog. Inspired by the commanding nature of a leader, this scent is a celebration of dogs who exude authority and charisma, leading the pack with grace and determination.

Join Waitlist

Each of our perfumes for dogs is available in both a richly layered Extrait de Parfum and a lighter Eau de Parfum. Choose your preference.


Alpha: The Power of Leadership

Alpha is a fragrance that embodies the strength, confidence, and undeniable presence of your dog. Inspired by the commanding nature of a leader, this scent is a celebration of dogs who ooze authority and charisma, leading the pack with grace and determination.

The fragrance opens with an invigorating blend of fresh pineapple, crisp apple, and juicy blackcurrant, capturing the vibrant energy and bold spirit of your dog. This powerful introduction is enriched by a heart of smoky birch and earthy patchouli, adding depth and sophistication that mirrors your dog's confident and fearless nature.

As Alpha unfolds, it settles into a warm, enduring base of oakmoss, ambergris, and vanilla, leaving a lasting impression of strength and authority. This final note lingers, much like the powerful presence of your dog, making it clear that they are the true leader of the pack.

Alpha is a tribute to the dogs who lead with confidence, charm, and an undeniable sense of purpose. Perfect for the dog who commands attention and respect, Alpha is the ultimate scent for those who embody the spirit of leadership and strength.

Notes

Top Notes:

Pineapple: Fresh and vibrant, this note opens the fragrance with an energetic burst, reflecting the bold spirit of your dog.

Apple: Crisp and juicy, adding a refreshing and lively touch to the initial scent.

Blackcurrant: Rich and fruity, providing a deep, luscious sweetness that complements the bright top notes.

Heart Notes:

Birch: Smoky and slightly woody, this note adds depth and a touch of rugged sophistication, mirroring the confidence of your canine leader.

Patchouli: Earthy and rich, it enhances the fragrance with a warm, grounding quality that reflects your dog’s solid and commanding nature.

Base Notes:

Oakmoss: A classic, earthy note that brings a natural warmth and an enduring presence to the scent.

Ambergris: Smooth and warm, this rare note adds a touch of luxury and a lasting impression of strength.

Vanilla: Soft and inviting, vanilla rounds out the fragrance with a comforting sweetness, leaving a lingering warmth that reflects your dog’s affectionate side.

Top notes

  • Pineapple
  • Apple
  • Blackcurrant

Heart notes

  • Birch
  • Patchouli

Base notes

  • Oakmoss
  • Ambergris
  • Vanilla

- Ships within 1-2 business days.
- Ships in our fully recyclable and biodegradable signature boxes.

Spray the perfume onto your hands or onto a brush. Gently rub or brush through your dog’s fur, starting from the middle of the body and moving towards the tail, to indulge them in a moment of fragrant pampering. Alternatively, the perfume can be applied directly to your dog’s body, taking care to avoid the nose area.

  • - Vet-approved 
  • - Loved by dogs 
  • - 100% of dog owners agree the fragrance is well-accepted by their dog** 
  • - 100% of dog owners agree the product is gentle** 
  • - 100% of dog owners agree the scent lasts all day**  

**consumer test with dog owners  

Secure payment
Guarantee safe checkout

Alpha - 100ml / Eau de Parfum

£29.99

FAQs

Have a question ? We're here to help.

Yes! Sniff & Swagger perfumes are made with pet-safe ingredients, gentle on your dog's skin and coat, keeping them fresh without irritation. Your dog’s well-being is our top priority, and each formula is carefully crafted to be safe for their sensitive skin and nose, while offering a luxurious pampering experience.

For application, spray onto your hands or a soft brush, then massage or brush through your dog’s coat, starting from the middle of the body to the tail. You can also spray directly, avoiding sensitive areas like the nose, eyes, and ears.

The longevity of our perfumes can vary depending on your dog's activity level and the environment. Typically, our fragrances last for 1-3 days, leaving your dog smelling fresh and clean throughout the day.

Recently viewed